Privacy Statement

We at Supreme Horse Supplement value and respect your privacy, and this privacy policy (the “Privacy Policy”) is designed to assist you in understanding how we collect, use, and protect any information you may provide to us.  We do not, and will not sell, rent or market your Personal Information to third parties.. Your use of the Website, and/or future use of the Website following any changes to the Privacy Policy, signifies your consent to be legally bound by both the terms and conditions of this Privacy Policy.  If you do not agree to the terms of this Privacy Policy, we would be happy to serve you by mail or phone as an alternative.

The Information We Collect
Supreme Horse Supplement does not collect any Personal Information about you (i.e. your name, address, date of birth, phone number(s), credit card number(s) or email address(es)) through our Website unless you provide it to us voluntarily.  If you do not want your Personal Information collected and used as identified in this Privacy Policy, do not submit it to us.
Personal information that you provide through the Website will be used to operate the Website, deliver the services you have requested, and inform you of other products or services from Supreme Horse Supplement and its affiliates that may be of interest to you.  Supreme Horse Supplement may also contact you to conduct surveys or research regarding your opinion of current services or of potential new services.  We only ask for as much Personal Information as is necessary to complete the activity you are requesting.  As such, if you choose not to provide the Personal Information that we ask for, it is possible that you may not be able to participate in that activity or fully benefit from the functions of the Website.

Opting In and Opting Out
You will be asked to agree to receive communications about special offers or programs from Supreme Horse Supplement or our affiliated brands or divisions at the time you provide your email address to us.  In the event that you provide your email address via a channel that does not include a mechanism for you to affirmatively Opt-In, such as by email, you agree that by providing your email address, you are choosing to Opt-In and that you will be responsible for opting-out of receiving future communications regarding special offers or programs.

Usage Information
We may also use standard web measurement and tracking technologies such as “cookies,” web server logs, or other statistics programs to collect Usage Information and track and record how you use the Website, which means that when you view the Supreme Horse Supplement Website, we may store some information on the hard disk of your computer.  The purpose of a cookie is to tell the Web server that you have returned to a specific page.  For example, if you register with the Supreme Horse Supplement Website, a cookie helps the Website recall your specific information on subsequent visits so you can more easily use the Supreme Horse Supplement Website.  This data is anonymous and does not personally identify you.  Usage Information helps us measure the success of the Website and its features or pages and to improve your online experience.  Your browser may have an option that allows you to accept or reject cookies, or to receive notification when a cookie is sent.  However, please note that the use of such restrictive browser settings may limit your use of the Website.
In addition, we may use web beacons (also known as “action tags” or “one pixel .gif files”) to recognize you when you visit the Website.  We do not use spyware, adware or any other similarly intrusive software.  We may also use other technology, called clear GIFs, to provide us with other important anonymous information, such as when an e-mail has been opened.
Use of Information Collected
We use your information for only the following business purposes:

  • to provide the services you request;
  • to respond to inquiries we receive from you or in connection with a transaction you initiate;
  • to analyze, manage and improve the Website;
  • to notify you of special offers and other services that we believe may be of interest to you or to send you current mailings (only if you have provided an Opt-In);
  • to notify you that you have been selected as a winner of a contest or sweepstakes;
  • to help us diagnose problems with our server or other technical issues relating to the performance of the Website; or
  • for any other specific business purpose stated at the time you provide your information.

In compliance with applicable laws, it is our policy to require only the Personal Information necessary to complete the specific transaction that you request.  We do not condition your participation in any specific activity on our Website on the disclosure of more Personal Information than is reasonably necessary to complete that activity.  Information such as traffic patterns and the number of page visits help us to further develop and improve the Website layout to better meet your needs.  You expressly authorize us to share your personal information with certain third parties retained by Supreme Horse Supplement, who also by the terms of this Privacy Policy, to the extent necessary to perform any of the business purposes listed above.  Please also note that in connection with certain requests, you could be transferred to different web site, which has a different privacy policy, so please review its privacy policy before using that website.  If you do not want to be contacted for these purposes or if you would like to obtain a copy of the personal information gathered by this Web site or correct or delete such information from our database, you can always send us an e-mail with your concern or question.

Disclosure of Your Information
We may disclose the information we collect from and about you:  (a) when we have reason to believe that such disclosure is necessary to identify, contact or bring legal action against someone who may be causing (whether intentionally or unintentionally) injury to or interference with our rights or property, customers or other users of the Website, or anyone else who could be harmed by such activities, or is appropriate or necessary to take precautions against liability, investigate and defend against any third-party claims or allegations, and/or protect the security or integrity of the Website; (b) to respond to judicial process and provide information to law enforcement agencies, as permitted or required by law, or in the good-faith belief that such action is necessary to comply with state and federal laws; (c) to our business partners for research, analytical and marketing purposes, and/or to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing any request on your behalf, who will also abide by the terms of this Privacy Policy; or (d) with your consent.  We may sell or buy other businesses or entities.  In such event, we may transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control.  In such transactions, your Personal Information may be included in the transferred business assets.  We do not sell, rent or market your Personal Information to third parties and have no intention of doing so in the future.  Except as explained above, we will not share any of your personal information with any third party, unless we have received your express permission to do so.

Linked Sites
Our Website may contain links to other websites, including social media sites, which may have privacy policies that differ from our own.  We are not responsible for the collection, use or disclosure of information collected through third-party websites and expressly disclaim any liability related to such collection, use or disclosure.  We are also not responsible for any information or content contained on such sites.  Links to other websites are provided solely as a convenience.  Your browsing, use and interaction on any other websites, including websites which have a link to the Website, are subject to that website’s own rules and policies.  Accordingly, we recommend that you review the privacy policy posted on any website that you may access through, or which links to the Website.  Please note that if you provide information to us via a social media site or participate in a social media site linked to the Website, you consent to our use your information for any reason as if it were submitted to us directly via the Website.

Security Procedures
We take commercially reasonable precautions and have implemented commercially reasonable technical measures intended to protect against the risks of unauthorized access to, erroneous disclosure of, and unlawful interception of Personal Information submitted via the Website.  However, your email transmissions and/or other communications containing Personal Information may be unlawfully intercepted or accessed by third parties and/or the Website may be subject to hostile network attacks or administrative errors.  We cannot and do not guarantee the security of any information transmitted over the Internet.  Once we receive your Personal Information, we take steps that we believe are commercially reasonable to limit access to your Personal Information to only those employees and service providers whom we determine need access to the Personal Information to provide the requested products, services, offers or opportunities that may be of interest to you.  However, even after we receive your Personal Information, we cannot guarantee that your Personal Information may not be accessed, disclosed, altered, or destroyed as a result of a breach of our commercially reasonable efforts or as a result of any other event beyond our reasonable control.  Accordingly, we cannot and do not guarantee that your Personal Information is completely secure and safe from such risks.  For the avoidance of doubt, WE expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your PERSONAL Information or Usage Information.

Special Note to International Users
By using the Website, you agree and acknowledge that the Website is hosted in the United States.  If you are attempting to access the Website from a physical location within the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Website, which is governed by U.S. law, the Privacy Notice, and the Terms of Use, you are transferring your Personal Information to the United States and you consent to (i) such transfer, (ii) the application of the laws of the United States and/or the State of Idaho with respect to any dispute arising from or related to the Privacy Policy and/or your use of the Website, other than such rules, regulations, case law, and/or international treaties that would result in the application of the laws of a jurisdiction other than the United States or the State of Idaho, and (iii) the exclusive jurisdiction of the courts of the State of Idaho and the federal courts serving Burley, Idaho.  Any claim or dispute between you and us that arises in whole or in part from your use of the Website or in connection with the Privacy Policy shall be decided exclusively by a court of competent jurisdiction located in Burley, Idaho, U.S.A.  Each party hereby agrees that such court shall have personal jurisdiction and venue with respect to such party, and each party hereby submits to the personal jurisdiction and venue of such courts and waives any objection based on inconvenient forum.

Changes & Updates to the Privacy Policy
From time to time, we may revise the Privacy Policy to reflect company policy and customer feedback.  We encourage you to periodically review this Privacy Policy to stay current on how we are protecting this information.  To help you stay current of any changes, we (i) note the date the Privacy Policy was last updated; and (ii) post a conspicuous announcement of such changes on the homepage of the Website.  Your use of the Website following the posting of any revised Privacy Policy shall be deemed acceptance of the revised policy, so we strongly recommend that you check back the Privacy Policy periodically.  If, and only if, we make revisions to the Privacy Policy that result in a material lessening of the restrictions on our use or disclosure of your Personal Information, we will make a commercially reasonable attempt to obtain your consent before implementing such revisions with respect to such Personal Information.
If you disagree with the terms of any Privacy Policy at any time, your sole remedy is to terminate your use of the Website and inform us of such termination as described in Privacy Policy.  Continued use of the Website constitutes your agreement to any Privacy Policy as in effect.

If any part of the Privacy Policy is determined to be invalid or unenforceable pursuant to applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the Privacy Policy shall continue in force and effect.